Tuesday, September 14, 2010

Diesel: The Brave New Commercial

Although this doesn't involve animation, this video for Diesel is crazy. It combines 3 movies that, in the beginning, seem to have nothing to so with one another, but about halfway through they sort of merge or rather interact to create one piece. This shows perhaps, the more time you spend on concept development and planning, how outstanding a piece of work can be.

Motiongrapher says this about the film:
The three films in this triptych deal with themes of heart, mind and nerve. The centerpiece of mind narrates the other more abstract, non-linear pieces. Legs managed to mash-up a wide range of film vernacular in the process
 



I also think its interesting that the semi-avant garde, low-budget film was commissioned by Diesel.


bravery

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